HOUSE OF INTUITION • CANDLES • CRYSTALS • MYSTICS

House of Intuition Launching Metaphysical New York City Pop-Up at Freehand Hotel in Flatiron

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There’s some REAL magic coming to Gotham this 2019 holiday season. 

House of Intuition co-founders, Marlene Vargas and Alex Naranjo, partnered with the eclectic Freehand New York to open the new Pop-Up boutique in The Shoppe, the artistically modern gift store located on the ground floor of the hotel. “Our collective intent is to provide New York’s free-spirited community with a haven for inspirational ritual tools to best harness this amazing city’s intense energy, no matter what your religion or belief system may be,” said Naranjo.

Located at 23 Lexington Avenue, House of Intuition x Freehand New York will serve as a metaphysical oasis, providing the knowledge and resources you need to begin or enhance your spiritual journey, from magic candles and hand-picked crystals to anointing oils and all-natural herbs packaged in-house. Designed to activate all 6 senses, the Pop-Up will provide opportunities to see, touch, and feel House of Intuition’s ritual offerings in person.

House of Intuition x Freehand New York will be hosting their grand opening event in New York City, on Saturday, November 16th to launch the holiday season. The opening arrives right after the New Moon, which represents the beginning of a new cycle and auspicious possibilities. “This space will be an authentically welcoming sanctuary to those who are curious and just beginning to explore, to those searching for a resource to seriously build their arsenal of spiritual tools,” said Vargas.

As special features for the opening day, HOI will have free tarot / i-ching / crystal / or bone reading with purchase during allotted hours (*limited availability), a Founders’ meet and greet, giveaways, and unique Aura Photography available to guests with HOI's traveling Aura Camera Booth.  An original Coggins Aura Cam 6000 utilizes vintage discontinued Fujifilm 100C film to capture an analog polaroid-type instant Aura photograph with a signature "out of this world" feel. In addition, House of Intuition will offer Enchanted Holiday Magic Candle, Limited Edition Freehand x HOI candles and the newest collection of Magic Dusting Powders.

The House of Intuition x Freehand New York Pop-Up will be open 7:30am to 11:30pm, every day from November 16, 2019 through January 2020.

For more information, follow along on Instagram & Facebook.

About Freehand New York

Freehand New York is a 395-room hotel housed in Flatiron’s former George Washington Hotel, once home to many storied writers, musicians, and artists. The New York property marks a significant point in the evolution of the brand’s free spirited approach to hospitality, with rooms ranging from bunks to sprawling Penthouse Suites, as well as extensive public spaces including two restaurants and a cocktail bar from Gabriel Stulman’s popular downtown restaurant group, Happy Cooking Hospitality and The Shoppe, a renegade-style retail shop with rotating brand and artist collaborations. There is also a rooftop bar, which is home to the award-winning Broken Shaker, and a Smile To Go café outpost on the ground-floor of the hotel. In partnership with Bard College’s artist residency and commissioning program, Live Arts Bard, and the Bard MFA program, the hotel has also launched the Freehand Fellowship allowing select artists to live, work and exhibit within the hotel. This is the second Manhattan property by Sydell Group, following the iconic NoMad Hotel just a few blocks away. 

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